HMS Flow for Boutique Hotels
Deliver a personal touch backed by smart guest data.
Built for Boutique Hotels
Turn every stay into a personal experience. Rich guest profiles, pre-arrival personalisation and curated upsells help you stand out, while a focus on commission-free direct bookings keeps more revenue in-house.
- Rich guest profiles
- Pre-arrival personalisation
- Upsells & experiences
- Direct-booking focus
Typical results for boutique hotels using HMS Flow.
How it works day to day
A boutique hotel competes on character, not on price. The guest who chose you over a chain expects to be recognised on the second visit, to get the room they liked last time and to be offered the things they enjoy. That is only possible when every stay, preference and message lives in one guest profile the whole team can see.
HMS Flow gives a 10-to-30-room boutique hotel the guest intelligence of a large group: a unified profile per guest, automated pre-arrival and post-stay communication, curated upsells sold before arrival and a commission-free booking engine that turns loyal guests into direct bookers.
Recognise the returning guest
A guest books their third stay through your website. The profile shows they prefer a quiet upper-floor room, take the vegetarian breakfast and celebrated an anniversary last year — so reception assigns the right room and leaves a note before they arrive.
Sell experiences before arrival
Three days before check-in, the pre-arrival email offers a wine tasting, a late check-out and a spa slot. Guests book with one click, the extras land on the folio and the value of the stay rises without a single phone call.
Grow direct bookings
Member-only rates and promo codes for past guests make your own website the best place to book. Every direct booking is commission-free, so the margin stays in the house instead of going to an OTA.
Turn stays into reviews
After departure an automatic message thanks the guest and asks for a review on the platform you choose. Happy guests are pointed to the public review site; any complaint reaches you first, privately.
What does it cost?
An 18-room boutique hotel is on the 11 – 20 rooms plan — the most popular size. For that price the whole team gets unlimited user logins with role-based permissions, the full guest CRM and loyalty module and a booking engine styled to match your brand, with no commission on the direct bookings it brings in.
- Hotel PMS & Front Office
- Channel Manager
- Online Booking Engine
- Guest CRM & Relations
- Police / ID (KBS) Reporting
- Cloud, Mobile & Support
Small independent hotels
per property · billed annually
Every plan includes the full platform. 14-day free trial, no credit card required.
The modules that do the heavy lifting
Every plan includes the whole platform — these are the parts this type of property leans on most.
Guest CRM
Unified guest profiles, preference notes, loyalty tiers and automated pre-arrival and post-stay messages.
Learn moreBooking Engine
A booking engine designed around your brand, with member rates, packages and upsells — zero commission.
Learn moreHotel PMS
Room assignment by preference, folio extras and one-click check-in that keeps the welcome personal.
Learn moreHMS Rate
See how nearby boutique properties price each night and protect your ADR without guessing.
Learn moreQuestions we hear from boutique hotels
Explore more solutions
Whatever you run, HMS Flow adapts to your room types, service style and growth plans.
City & Business Hotels
Handle high check-in volume and corporate demand with ease.
ExploreResorts & Spa
Manage packages, board plans and on-site extras in one place.
ExploreHostels
Sell beds and dorms as easily as private rooms.
ExploreGuesthouses & B&Bs
Everything a small property needs, nothing it does not.
ExploreApart Hotels & Villas
Run multi-unit and long-stay rentals without the chaos.
ExploreNot sure if HMS Flow fits your property?
Our specialists offer a free consultation to find the ideal setup for your boutique hotels.