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Guest CRM & Loyalty

Build unified guest profiles, automate pre-arrival and post-stay emails, run loyalty tiers and targeted campaigns to win more direct repeat bookings.

Module

Guest CRM & Loyalty

Know your guests, win them back and grow direct repeat business.

  • Unified guest profiles with full stay and spend history
  • Automated pre-arrival, in-stay and post-stay emails
  • Loyalty tiers, points and member-only rates
  • Segmentation for targeted email and SMS campaigns
  • Review requests and satisfaction surveys
  • Birthday and special-occasion automations
  • GDPR-friendly consent and data management
See this module live See Pricing

Guest CRM & Loyalty

Know your guests, win them back and grow direct repeat business.

Unified guest profiles with full stay and spend history
Automated pre-arrival, in-stay and post-stay emails
Loyalty tiers, points and member-only rates
Segmentation for targeted email and SMS campaigns
Review requests and satisfaction surveys
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FAQ

Questions about Guest CRM & Loyalty

Contact details, the full stay and spend history, room and rate preferences, notes left by your team on earlier visits, marketing consent and loyalty tier. Profiles are merged across bookings and channels, so a guest who once arrived through an OTA and later booked direct stays one record instead of two.
The booking confirmation, pre-arrival directions and check-in details, a message during the stay, a thank-you with a review request after departure, and birthday or special-occasion greetings. Each message is written once per language and then sent on its own trigger, without anyone remembering to do it.
Set tiers by number of stays or total spend, award points on eligible spend and publish member-only rates that appear in the booking engine to a signed-in guest. The tier and the points sit on the profile, so reception can recognise a returning guest at check-in rather than after they leave.
Yes. Filter guests by nationality, stay dates, room type, spend, loyalty tier or time since the last visit, then send that segment an email or SMS campaign — a winter offer to everyone who came last winter, for example, instead of to the whole database.
Consent is recorded per guest and per channel, so email and SMS are kept apart, and every message carries a way to unsubscribe. A profile can be exported or erased when a guest asks, and campaigns only reach the guests who have agreed to receive them.
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